Using the right Artificial Intelligence tool is key
When you’re trying to build a solid marketing strategy, the biggest challenge often isn’t creativity, it’s accessing the right data.
In the retail / distribution space, pulling product performance data usually means jumping between multiple systems like SAP, Primavera, PHC, Google Analytics, or Power BI dashboards. Often, it also means talking to the IT department or business intelligence team to export sales reports, filter data by region, or validate numbers: tasks that drain valuable time across multiple departments.
This fragmented approach not only slows things down, but can lead to outdated or incomplete insights by the time the information reaches the marketing team.
The Scenario: A Marketing Team on a Mission to create an AD strategy (Google Ads, Meta Ads, other)
Let’s imagine you’re working on the marketing team for a large distributor of cleaning products in Portugal. Your products are sold across dozens of retail stores and partners in cities like Lisbon, Porto, Braga, and Faro.
The goal? Launch a geo-targeted PPC campaign designed to boost regional sales.
But to make smart targeting decisions, you need to know:
- Which products are the bestsellers
- Where those sales are happening
- And how trends differ by city
Instead of pulling up five different tools or filing a ticket with your data team, you open Genesis AI.
The Power of Genesis AI: Ask and You Shall Know
We created a simulated sales database to reflect this exact scenario, containing retail sales across Portugal’s major cities.
After connecting this database to the Genesis AI dashboard, all it took was one simple question:
“What are the top 5 most sold items per city?”
In seconds, the AI assistant returned a clean, structured response, highlighting the top-performing SKUs in each region, ready to feed into a location-specific ad campaign.
✅ No switching between BI tools
✅ No back-and-forth emails
✅ Just straight answers, instantly
Here’s a snapshot of the interaction:
From Insight to Action Immediately
With Genesis AI, marketing teams no longer have to wait days to get the data they need. They can:
- Identify best-selling products by region
- Launch more relevant PPC ads faster
- Adjust strategies on the fly using real-time feedback
But it doesn’t only give you data, but also helps you act on it.
We took it a step further by asking the assistant which product had the lowest sales, and followed up with a request for actionable strategies to boost its performance. The response included clear, specific steps we could implement right away.
On the other side, there’s the dashboard where you can monitor the analytics associated with the Genesis AI‘s usage. You can instantly monitor the amount of conversations, questions and feedback given, with graphs over time.
Want to use Genesis AI in your organization?
Learn more about our product here, or contact us if you’d like to learn how this product can instantly be deployed in your business.
