Author Archives: genMarketing

Using the right Artificial Intelligence tool is key When you’re trying to build a solid marketing strategy, the biggest challenge often isn’t creativity, it’s accessing the right data. In the retail / distribution space, pulling product performance data usually means jumping between multiple systems like SAP, Primavera, PHC, Google Analytics,

Women & AI: Shaping the Future – Genesis CTO Isabel Rosa’s Presence at the IAMCP/Microsoft Event Last week, IAMCP Portugal and Microsoft hosted an inspiring event focused on the impact of Artificial Intelligence in daily life and its role in promoting gender equality in the technology sector. The event, titled