salesforce AI

Beyond the Headlines: The Real Value of AI in Business

Here at Genesis Digital Solutions, we believe technology is most powerful when it doesn’t just make businesses leaner: it makes them smarter, faster, and more innovative. CEO Marc Benioff recently announced that artificial intelligence now handles up to 50% of the company’s work, the news was framed around layoffs and

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Automation to Increase Productivity

If we analyze the economic reports of several countries, we notice that the concept of “productivity” is much more used and studied in strong economies than in weak ones. However, with the technological evolution and with the change of mentalities of many companies and, mainly, of workers, many are those

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